A campaign concept for a streetwear brand, translated into an editorial shopping experience.
Year
2026
Team
Kataline Östman
Contribution
UI
UX
Art direction
Design approach
Originally developed from a school brief, the project evolved into a complete redesign with a new brand identity, campaign concept and e-commerce experience.
The goal was to create an experience that feels editorial rather than transactional. The homepage launches with The Summer Edit, while shoppable campaign imagery and a clean product experience create a seamless journey from inspiration to purchase. Consistent typography, spacing and art direction reinforce the brand throughout the site.
The final concept was created in Figma, supported by AI-generated imagery, Photoshop post-processing, and motion prototypes developed with Figma Animations and After Effects.
