Year
2026
Team
Kataline Östman & Nichapa Wangchanajai
Contribution
Visual Identity
Brand Identity
Design approach
Lodestone needed a visual identity that could help an early-stage startup stand out and communicate credibility in a competitive tech landscape.
The competitive analysis showed that many competitors looked visually similar, while the SWOT revealed an opportunity to position Lodestone through a clearer and more distinctive identity.
The primary blue palette communicates trust, while a subtle teal sets Lodestone apart, and a vibrant green accent reflects energy and forward-thinking. Inspired by a battery structure, the logo’s forward tilt signals innovation. Stacking reliable rectangles with dynamic triangles creates a visual magnetic field, perfectly capturing both reliability and continuous movement.
The results are a modern visual identity and brand guideline system that gives Lodestone a recognizable, confident, and scalable presence across touchpoints.
