A conceptual e-commerce experience for a premium skincare brand inspired by the natural elegance of mother-of-pearl.

Year

2026

Team

Kataline Östman

Contribution

UI

UX

Art direction

Branding

Design approach

The goal was to design an e-commerce experience that addresses users’ need for guidance, trust, and efficiency. Clear navigation, curated recommendations, and a structured information hierarchy help users make confident purchasing decisions.

The interface combines Instrument Serif and Inter to balance elegance with digital readability, establishing a clear typographic hierarchy throughout the experience. A consistent layout system, built on grids and a systematic spacing scale, creates visual rhythm and reinforces hierarchy, while carefully art-directed imagery keeps the products at the center of the experience. Clear product categories, informative badges, and accessible reviews support intuitive navigation and product discovery, while a restrained color palette reinforces the brand’s premium identity without competing with the content.

The final concept was created in Figma, supported by AI-generated imagery, Photoshop post-processing.